Shocking adverts ... or enticing adverts?
A controversial lingerie ad, featuring model Karen Elson lurring male models dripping in dimaond necklaces with reddened bums (make up, of course, by Pat McGrath).
“Underwear in itself is so sexy; we wanted to push the idea, to really make it shocking.” says Enninful - Sod the underwear, we like it like this
Photographed by Steven Meisel
Styled by Edward Enninful

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