Versace for H&M

Very rarely are we given a collaboration between a high street store and a high end designer that works ... But this one simply 'works' (much to the industries dismay).

Versace for H&M launches world wide on 19th November 2011, and momentarily on eBay. Destine for success and failure at once it could be said this will shoot Donatella in the foot or more so shoot her bank balance into un-heard of figures. 

Versace founded in 1978, opening it's first store in the fashion capital Milan becoming an instant success ... Note: Chanel took longer. Versace has almost become a documentary or real-life 'BigBrother'. Constantly in the spot light and epitomising the so-called 'fashion' (street meaning) industry. 

Starting with the death of Gianni Versace who was killed by Andrew Cunanan on July 15, 1997. His sister Donatella Versace, formerly vice-president, then stepped in as creative director of Versace and his older brother Santo Versace became CEO. Donatella's daughter Allegra Versace also owns 50 percent of the company since 2004 as wished by Gianni in his last will. Allegra also has the last say of the sale and other important details in the Versace clothing line.

Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace. Versace is one of the very few labels still run by the family - How Italian of them.

The collection is made up of colour and print, Donatella Versace has gone back to the archives to bring some Versace classics to the masses. Almost paying homage to her brother. Iconic dresses are the focus of the women’s collection which includes a classic black silk crepe dress. The multi-colour sequin dresses are covered in archival Versace prints, short metallic dresses come in either silver or gold, and strong colour shift dresses are embellished with studs in classic Greek motifs.

Men's wear

The men's collection is shamefully a side line. It's almost embarrassing that fashion labels still do this.

MEN SHOP.

Yes, agreed, the revenue is not the same as women's wear however it is disappointing to see that the collection has been minimised and promotion suppressed. The men's collection is just as mouth-watering as the women's lines but it seems H&M have failed to note this in their marketing ... Its women women women. What ever happened to the saying "It's a man's world"?

Do you like? 

Will you buy? 

Is this the 'right' thing for Versace or Donatella to be doing? 

Regardless of opinion the fashion world will wait with baited breath when watching yet another Versace family roll-out.